Either you’ve seen them or heard about them – those funny looking B&W squares in advertisements, on billboards and, with growing popularity, on business cards. They’re QR (Quick Response) Codes. Developed in Japan, more than 60% of Japanese citizens have been using them for several years, Huge billboard displays in Europe feature only a QR Code, with no explanation needed of what it is or how to use it. Now they’re popping up like wildfire across the United States. Go to Times Square and you’ll see them on billboards there. So, other than being a funny looking B&W box, what is a QR Code? A QR Code is a two-dimensional barcode that is embedded with a URL link to data. It is printed on brochures, direct mail pieces, flyers, signage, billboards – almost anywhere you can think of! The QR Code is read by a barcode reader application you can download to your Smartphone. When scanned by your phone’s barcode reader application, the QR Code directs you to a specific URL. NOTE: You can d